About Jute Marketing

Helping mission-driven lifestyle brands grow

Jute Marketing specializes in building visibility for mission-driven lifestyle consumer brands. With two decades of marketing experience, we know the emerging trends, communities, and influencers who are equally passionate about products with a purpose.

Planning an ambitious launch? 

With established relationships and networks with the natural products community, conscious consumers, healthy living experts, and media contacts, we help you make connections. This is the community where we live, play, and work.

Looking to strategically increase your marketing team? 

Jute Marketing doesn’t just deliver creative ideas, but we also do all the project management and implementation. If you’re a startup or international brand, it’s a perfect fit. Jute works with all types of organizations. Our strength is taking brands to the next level.

Modern Marketing Tools +  Seamless Execution

Marketing is a powerful tool to educate, inspire, share ideas, and of course, sell. By combining strategy, creativity, and consistent implementation, we create a winning combination for success.

But what marketing tools should you use to increase brand visibility? How do you connect with your audience via social media or email? We understand how all the modern marketing tools work together for a seamless execution and can custom what works best for your brand AND budget.

Drop us an email or just give us a call. Let’s talk about your big goals and challenges.

p.s. Curious about the name Jute? Frequently used in natural home and clothing products, jute is an edible plant known for its strength, sustainability, and versatility. Great virtues for marketing too.   

Janet Morgenstern Passani
Meet Janet »



Hire Jute Marketing for new product launches, special projects, ongoing marketing support or to fill a director of marketing (full or part-time) position and provide marketing leadership and implementation.

Your Jute team is carefully picked from our network of experts to match your budget, brand, and project needs. It’s the ideal combination of high caliber talent without the excess overhead costs of a full-service agency.


Your project won’t be assigned to a Junior Account Executive at Jute Marketing. Instead you’ll work directly with the founder and other senior-level professionals as a team.

The Jute team includes award-winning copywriters, designers, publicists, and digital specialists who have worked with major brands, advertising agencies, and organizations building unique brands.


Jute Marketing specializes in healthy, natural products and ideas. With two decades of natural products experience, we know the emerging trends and key players.

We have established relationships and networks within the natural community including LOHAS (Lifestyles of Health and Sustainability) influencers, industry and media connections.