About Jute Marketing

Helping mission-driven lifestyle brands grow

Jute Marketing specializes in building visibility for mission-driven lifestyle consumer brands. Our passion and expertise is in the areas of wellness, food, travel, design-driven ideas, and healthy, natural living.

Looking to strategically increase your marketing and events team? 

Jute Marketing doesn’t just deliver creative ideas, but we also do all the project management and implementation. If you’re a startup or international brand, it’s a perfect fit. Jute works with all types of organizations. Our strength is taking brands to the next level.

Modern Marketing Tools +  Seamless Execution

Marketing is a powerful tool to educate, inspire, share ideas, and of course, sell. By combining strategy, creativity, and consistent implementation, we create a winning combination for success.

But what marketing tools should you use to increase brand visibility? How do you connect with your audience via social media or email? We understand how all the modern marketing tools work together for a seamless execution and can custom what works best for your brand AND budget.

Planning ambitious growth or a new initiative? 

Drop us an email or just give us a call. Let’s talk about your big goals and challenges.

p.s. Curious about the name Jute? Frequently used in natural home and clothing products, jute is an edible plant known for its strength, sustainability, and versatility. Great virtues for marketing too.   

Janet Morgenstern Passani
Meet Janet »



Jute Marketing is nimble. We can jump in and provide expertise for product launches, special projects, and events, as well as meet your needs for full or part-time ongoing marketing management and event support as your business grows.

We’re flexible and work most of the time remotely. Why pay for the excess overhead costs of a full-service agency?


Your project won’t be assigned to a Junior Account Executive at Jute Marketing.

Instead you’ll work directly with Janet, founder of Jute Marketing, and award-winning designers, digital experts, copywriters, as needed.


We focus on brands that are making a difference in our lives, communities, and environment.

As early adopters of healthy living, we know the emerging trends, communities, media contacts, and influencers who are equally passionate about products with a purpose.

We can help you make connections.