Fresh Ideas
The Jute Marketing Blog
How to Use Customer Service to Build Your Brand
Often customer service communications is overlooked when you’re focused on building brand loyalty. But there are simple steps and mindset shifts to help you create customers for life. In this Instagram live conversation, Janet Morgenstern Passani from @jutemarketing...
Three Tips For Mission-Driven Brands to Tell Their Story
When you unwrap a chocolate bar from Equal Exchange, you see a lot more than just a bar of chocolate. You'll discover where the ingredients are sourced, who produced the cacao, and why it's important to support small-scale producers. There are plenty of bite-sized...
Five Simple Brand Design Tips for Successful Events
Do you have trade shows and sampling events in your marketing plan this year? If yes, then you know events can be expensive with the booth fee, travel, shipping, and product samples. You’ve seen high energy booths buzzing with activities and others that are duds, void...
Fresh Ideas for Sustainable Urban Living
How can Boston and other cities become more sustainable? Can local food and slow living lead to healthier food and more happiness, and improve our fast-paced lives? To answer these types of questions, Jute Marketing presented BostonEco’s “Fresh Ideas for Sustainable...
Thinking Outside of the Box
Your hotel soap bar is getting a makeover. And it’s fresh thinking on product design and packaging. To reduce waste from soap bars that are thrown away before they are finished, the Green Natura brand introduced a new product design that meets the needs of most hotel...
Creative Booth Design Using Recycled Materials
What type of booth do you build when you’re exhibiting at the Natural Products Expo West 2014 trade show and most attendees are eco-conscious? The new trend is using recycled wooden pallets. The look is modern, beautiful, and a natural solution. See more Jute...
Sill to Sill, Upcycled Architecture
Love this creative and colorful retail idea using recycled construction materials. It’s fresh, fun, and engages the community to discover what's new. Additional photos of this award-winning farmer flower and vegetables retail design in London can be found on...
2014 Fitness and Wellness Trends
It’s that time of year for annual trend forecasts. For the health and wellness scene, here’s a look at what’s coming up for big fitness trends from what we’ll be drinking and wearing, to how and where we’ll follow the path to healthy living. Think juices, colorful...
What Does a Sustainable Fashion Party Look Like?
The Sustainable Fashion Collaborative launch party and exhibit (“Saelvage, Sustainable Fashioned”) showcased several Boston eco-fashion designers with its debut on September 29, 2013. This two-week exhibition is a mix of innovative design and sustainably-conscious...
What’s Hot at Expo West Natural Products Show
The Natural Products Expo West trade show, held March 7-10, 2013 in Anaheim, California, was a mega showcase of natural, organic and healthy living products. With thousands of new product launches, it’s a trend-spotting event with a pulse on what’s happening within...
Marketing the “Get in Shape” Message
Edith makes me smile and feel inspired to be healthy. Maybe it’s because she is not the typical fitness spokesperson…
Clever Copywriting
Delighting customers with unexpected brand personality…