by Janet Morgenstern | Oct 10, 2019 | Branding, Food, Packaging
When you unwrap a chocolate bar from Equal Exchange, you see a lot more than just a bar of chocolate. You’ll discover where the ingredients are sourced, who produced the cacao, and why it’s important to support small-scale producers. There are plenty of...
by Janet Morgenstern | Jun 2, 2014 | Design, Packaging
Your hotel soap bar is getting a makeover. And it’s fresh thinking on product design and packaging. To reduce waste from soap bars that are thrown away before they are finished, the Green Natura brand introduced a new product design that meets the needs of most hotel...
by Janet Morgenstern | Aug 25, 2011 | Branding, Packaging
Here’s a story of a brand that transformed from grassroots hippie to eco chic. The challenge was to position the Mad Hippie brand as a premium skin care line driven by scientific research while maintaining a natural style and hippie attitude. Old Logo ...
by Janet Morgenstern | Mar 16, 2011 | Events, Packaging, Trends
Last week I traveled 3,000 miles to Anaheim, CA for three days at the Natural Products Expo West trade show which hosted over 3,000 exhibitors. Promoted as the “biggest and best, natural, organic and healthy products trade shows on the planet”, Expo West brings...
by Janet Morgenstern | Jan 19, 2010 | Packaging, Trends
I love glass packaging. Yes, it’s heavier to ship than plastic containers and the cost of goods is more expensive, but for some brands and consumers, it’s the preferred packaging vessel. There is a certain level of trust associated with products that are packed in...
