by Janet Morgenstern | Dec 28, 2021 | Branding
Often customer service communications is overlooked when you’re focused on building brand loyalty. But there are simple steps and mindset shifts to help you create customers for life. In this Instagram live conversation, Janet Morgenstern Passani from @jutemarketing...
by Janet Morgenstern | Oct 10, 2019 | Branding, Food, Packaging
When you unwrap a chocolate bar from Equal Exchange, you see a lot more than just a bar of chocolate. You’ll discover where the ingredients are sourced, who produced the cacao, and why it’s important to support small-scale producers. There are plenty of...
by Janet Morgenstern | Feb 10, 2016 | Branding, Events
Do you have trade shows and sampling events in your marketing plan this year? If yes, then you know events can be expensive with the booth fee, travel, shipping, and product samples. You’ve seen high energy booths buzzing with activities and others that are duds, void...
by Janet Morgenstern | Sep 28, 2015 | Events, Trends
How can Boston and other cities become more sustainable? Can local food and slow living lead to healthier food and more happiness, and improve our fast-paced lives? To answer these types of questions, Jute Marketing presented BostonEco’s “Fresh Ideas for Sustainable...
by Janet Morgenstern | Jun 2, 2014 | Design, Packaging
Your hotel soap bar is getting a makeover. And it’s fresh thinking on product design and packaging. To reduce waste from soap bars that are thrown away before they are finished, the Green Natura brand introduced a new product design that meets the needs of most hotel...
