by Janet Morgenstern | Dec 28, 2021 | Branding
Often customer service communications is overlooked when you’re focused on building brand loyalty. But there are simple steps and mindset shifts to help you create customers for life. In this Instagram live conversation, Janet Morgenstern Passani from @jutemarketing...
by Janet Morgenstern | Oct 10, 2019 | Branding, Food, Packaging
When you unwrap a chocolate bar from Equal Exchange, you see a lot more than just a bar of chocolate. You’ll discover where the ingredients are sourced, who produced the cacao, and why it’s important to support small-scale producers. There are plenty of...
by Janet Morgenstern | Feb 10, 2016 | Branding, Events
Do you have trade shows and sampling events in your marketing plan this year? If yes, then you know events can be expensive with the booth fee, travel, shipping, and product samples. You’ve seen high energy booths buzzing with activities and others that are duds, void...
by Janet Morgenstern | Jan 19, 2013 | Branding
Delighting customers with unexpected brand personality. (photo credit: Grüne Woche)
by Janet Morgenstern | May 7, 2012 | Branding
Are you talking to me? To build a strong brand, organizations need to remember that every touchpoint with their customers is an opportunity to create a connection. This is a clever example of infusing brand personality when least expected. Well done. Thanks Naked...
by Janet Morgenstern | Apr 19, 2012 | Branding
This Arche shoe retail store provides just the right amount of inspiration with a quote from the company founder. It connects with the brand’s female audience on an emotional level. It’s something we can relate to in our everyday lives. Walk on! Photo shot...
