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Three Tips For Mission-Driven Brands to Tell Their Story

Three Tips For Mission-Driven Brands to Tell Their Story

by Janet Morgenstern | Oct 10, 2019 | Branding, Food, Packaging

When you unwrap a chocolate bar from Equal Exchange, you see a lot more than just a bar of chocolate. You’ll discover where the ingredients are sourced, who produced the cacao, and why it’s important to support small-scale producers. There are plenty of...
BostonEco Organic Wine Tasting + Networking

BostonEco Organic Wine Tasting + Networking

by Janet Morgenstern | Jun 10, 2011 | BostonEco, Events, Food

  Get your taste buds ready! BostonEco is hosting an evening of organic wine tasting and networking on Tuesday, June 14, 2011 from 6:00 p.m. to 9:00 p.m. in Boston’s Innovation District. It’s a meeting and mingling of eco-minded professionals who are passionate...
The Sites, Sound Bites, and Secrets Learned in 2010

The Sites, Sound Bites, and Secrets Learned in 2010

by Janet Morgenstern | Dec 26, 2010 | Events, Food

  In my search for what’s fresh in the world of healthy, natural living, this past year I hosted events, met industry leaders, participated in seminars, and traveled in Europe for 17 days. As a recap of these adventures, I invite you to read about  highlights...

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  • Three Tips For Mission-Driven Brands to Tell Their Story
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ABOUT JUTE

Connecting lifestyle brands and organizations with conscious consumers who are passionate about a healthy, sustainable world.

info@jutemarketing.com
617-549-1716

@JUTEMARKETING ON INSTAGRAM

Happy #Earthday to all the makers, innovators, and Happy #Earthday to all the makers, innovators, and growers committed to healthy, sustainable food, #naturalproducts, and communities. Cheers to the 🌻hippies and minimalists. 💦 To the water + clean air protectors, zero waste idealists, friends and clients who I share this quest for a healthy, natural lifestyle. 🌱 I made a decision many years ago to use the power of marketing for brands and ideas that make the planet and our communities a healthy place. Feels great to support mission-driven clients (many now friends) in their big picture, #earthfriendly pursuits. #JuteFresh Who are your #earthday heroes?
Excited to host an Insta live with our friends @he Excited to host an Insta live with our friends @heymrssolomon @honorcodecreative on Wed. March 3 at 2 PM (EST) for a special chat about the lesser loved element of branding: customer service. Join us for a few tips, tricks and what-not- to-dos. Customer service communications is often overlooked until something goes wrong.😳 💥Learn how to create customer loyalty even when things go wrong. Not sure what or how to use your brand voice, then tune in for few simple tips. 🖌️Drop your marketing and customer service questions in the comments. p.s. Turn on notifications to get reminded when we go live. #jutefresh
🛍️With all the takeout and online ordering th 🛍️With all the takeout and online ordering this year I started to see so many naked, blank boxes and takeout bags as the perfect opportunity to share appreciation for your customers. Of course, you’ll likely add your logo, but it's the extra details that customers/prospective buyers remember. ⚡️Add a dash of your unique style and you’ll build a stronger brand following. In fact, anytime anyone engages with your brand, it's a perfect time to delight and surprise (in a good way).😎 Don't you love a special thoughtful delivery? #JuteFresh
Here we are closing out the year, and swinging int Here we are closing out the year, and swinging into a new decade. Thank you to the makers, producers, writers who dreamt big, and created big, beautiful ideas that inspire and delight. So many launches and experiences that combined nature + simplicity + creativity (and I'm not just talking about vegan coconut ice cream 🍨) To Insta friends spread across the globe and nearby, from Boulder to Barcelona, Boston to Brisbane and beyond, let's keep sharing, cheering each other on, creating big ideas for a healthy, natural world in the next decade. ⏰What are you looking forward to in 2020? Anyone else planning to kick it up a notch? Cheers, Janet
🎃Halloween is one of my favorite holidays. Not 🎃Halloween is one of my favorite holidays. Not because there's lots of candy. Or because I’ve danced a few too many times to Thriller and wore an assortment of wigs. (Ask me about the year I was Marilyn Monroe). BUT why I love Halloween is the abundance of creativity. 👻 It's the unexpected. It brings us out of the ordinary and surprises us (in a good way). ➡️ Read more frightfully good Halloween inspiration >> http://bit.ly/FrightDelight
Advertising? Social media? Branding??? Marketing i Advertising? Social media? Branding??? Marketing is a powerful tool to educate, inspire action (think #JustDoIt), share ideas, and sell your thoughtfully produced products & services. It combines strategy, creativity, listening, and interpretation. There’s also research and gut instincts. Marketing has a lot of nuances. For mission-driven brands, you have an incredible opportunity to stand out with marketing. 📌What’s one area you’d like to use marketing to increase visibility for your brand? #jutefresh

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