Fresh Ideas
The Jute Marketing BlogCutting-Edge Lifestyle Trends
An assortment of top trends for 2013 from funky food and retail experiences to lifestyle looks…
It Doesn’t Have To Cost A Lot
Getting your message out to a large audience does not always have to be an expensive marketing investment. But creativity and strategic thinking are required…
Little Details, Big Brand Experiences
Are you talking to me? To build a strong brand, organizations need to remember that every touchpoint with their customers is an opportunity to create a connection…
Connecting with Consumers
This Arche shoe retail store provides just the right amount of inspiration with a quote from the company founder. It connects with the brand’s female audience on an emotional level…
Mad Hippie Makeover
Here’s a story of a brand that transformed from grassroots hippie to eco chic. The challenge was to position the Mad Hippie brand as a premium skin care line driven by scientific research…
BostonEco Organic Wine Tasting + Networking
Get your taste buds ready! BostonEco is hosting an evening of organic wine tasting and networking on Tuesday, June 14, 2011 from 6:00 p.m. to 9:00 p.m. in Boston’s Innovation District…
A Snapshot of the Biggest Healthy Show on the Planet
Last week I traveled 3,000 miles to Anaheim, CA for three days at the Natural Products Expo West trade show which hosted over 3,000 exhibitors. Promoted as…
The Sites, Sound Bites, and Secrets Learned in 2010
In my search for what’s fresh in the world of healthy, natural living, this past year I hosted events, met industry leaders, participated in seminars, and traveled in Europe for 17 days…
Is Glass Making a Comeback?
I love glass packaging. Yes, it’s heavier to ship than plastic containers and the cost of goods is more expensive, but for some brands and consumers, it’s the preferred packaging vessel…
Hot Trends from Natural Products Expo East 2009
The Natural Products Expo East trade show was held in Boston from September 24-26, 2009 with over 1,500 exhibitors displaying food, personal care, and household brands promoting healthy, natural living…
BostonEco Launch Party
BostonEco Tweetup is a free social networking event for folks in the Boston area who are passionate about green/eco issues…