Highfield Hall & Gardens
Creating contemporary marketing for a historic tourist destination.
This work focused on promoting over 100 events annually, increasing awareness of the organization, and building its brand, donors, members, and event sponsors.
Using a combination of digital marketing, vibrant print advertising, and media outreach led to increased awareness, visits to new exhibits, and sold-out culinary events and educational programs.
Led the redesign of the organization’s dated website to a mobile-friendly platform and search-friendly social media posts, which attracted tourists searching for exciting things to do in the area. Also, developed collaborative partnerships with travel and tourism offices to increase visibility among local and international audiences and position the organization as a must-see destination.
This work was completed while Jute Marketing’s founder was the Director of Marketing at Highfield Hall & Gardens.
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Branding, Print/Digital, Community Outreach