Launched with the goal of getting kids to eat more vegetables, this rebranding project for Indigo Rabbit cookies included creating distinctive, eco-friendly packaging and messaging that clearly communicate key selling points and the brand’s fun personality.
In-store research and market research with parents was conducted to gather key insights for a successful rebranding.
Also developed a new website incorporating mouth-watering product photography. This rebranding project resulted in an increase in retail distribution and awareness in Whole Foods Market and other leading retailers.
Hungry for marketing ideas to grow your food brand? Let’s talk.