Indigo Rabbit

Launched with the goal of getting kids to eat more vegetables, this rebranding project for Indigo Rabbit cookies included creating distinctive, eco-friendly packaging and messaging that clearly communicate key selling points and the brand’s fun personality.

In-store research and market research with parents was conducted to gather key insights for a successful rebranding.

Also developed a new website incorporating mouth-watering product photography. This rebranding project resulted in an increase in retail distribution and awareness in Whole Foods Market and other leading retailers.

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Branding, Print/Digital