Mad Hippie

Revised the “mad scientist meets hippie” positioning and packaging to incorporate a positive message of being madly passionate about premium, natural ingredients and healthy skin.

Developed new positioning, brand identity and packaging. New branding resulted in a significant increase in retail distribution (including Whole Foods Market) and online sales propelling selected products to be top national best-sellers in the personal care natural category.

Find out how Jute Marketing can discover your true beauty and build a brand that pops off the shelf. Say hello to beautiful sales.

Branding, Print/Digital