Shea Radiance

Shea Radiance is a purpose-driven brand that purchases raw ingredients directly from women-run West African cooperatives.

When Target retail stores selected the brand to launch in its natural beauty category, Shea Radiance called Jute Marketing to help communicate the brand essence for their new product launch. This included managing all the logistics of creating packaging design, on-shelf displays, copywriting and digital work to support this beautiful brand.

Shea Radiance is beautiful, authentic body care and hair care that works. Every products is true to the shea traditions of our childhoods and our lifelong knowledge of shea’s essential healing properties. In Africa, we  work side by side with, invest in, and train the women who harvest and make our pure shea butter. We add only natural naturals ingredients including the purest oils and extracts from sustainable sources. The result? You can feel the integrity, commitment and love in every delectable product. Shea Radiance… when you feel beautiful, you feel radiant.

Let’s build beautiful brands together. It starts here.

Branding, Packaging