by Janet Morgenstern | Apr 19, 2012 | Branding
This Arche shoe retail store provides just the right amount of inspiration with a quote from the company founder. It connects with the brand’s female audience on an emotional level. It’s something we can relate to in our everyday lives. Walk on! Photo shot...
by Janet Morgenstern | Aug 25, 2011 | Branding, Packaging
Here’s a story of a brand that transformed from grassroots hippie to eco chic. The challenge was to position the Mad Hippie brand as a premium skin care line driven by scientific research while maintaining a natural style and hippie attitude. Old Logo ...
by Janet Morgenstern | Jun 10, 2011 | BostonEco, Events, Food
Get your taste buds ready! BostonEco is hosting an evening of organic wine tasting and networking on Tuesday, June 14, 2011 from 6:00 p.m. to 9:00 p.m. in Boston’s Innovation District. It’s a meeting and mingling of eco-minded professionals who are passionate...
by Janet Morgenstern | Mar 16, 2011 | Events, Packaging, Trends
Last week I traveled 3,000 miles to Anaheim, CA for three days at the Natural Products Expo West trade show which hosted over 3,000 exhibitors. Promoted as the “biggest and best, natural, organic and healthy products trade shows on the planet”, Expo West brings...
by Janet Morgenstern | Dec 26, 2010 | Events, Food
In my search for what’s fresh in the world of healthy, natural living, this past year I hosted events, met industry leaders, participated in seminars, and traveled in Europe for 17 days. As a recap of these adventures, I invite you to read about highlights...
